Source: Warhammer Armies Project: Unofficial 9th Edition

Ogre Charge
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Given the chance, an Ogre will barge into combat, using its great lumbering mass as a weapon. When working together, Ogres can harness the tremendous momentum of their formation to deliver an overpowering impact on anything they collide with. It is a living avalanche, an immense tonnage of muscle and fat behind heavy iron gut-plates that slams the enemy before the Ogres begin to lay about themselves with their brutal weaponry.

Each monstrous infantry model on foot with the Ogre Charge special rule that successfully charges an enemy has the Impact Hits (1) special rule. Models with this special rule that are part of a unit with ranks add their current Rank Bonus to the Strength of the Impact Hits they inflict.